High-Touch Lifestyle Coaching
That Fits a DPC Membership

$69/month for the full nutrition coaching program, billed directly to the patient. Personal training is available as an add-on at $30 per session. No insurance involved, no claims, no admin on your end. Some DPC practices choose to bundle FitMate into their membership offering — we're happy to discuss what works best for your model.

Our care team members are certified health coaches — not RDs. This is intentional. Health coaches are trained in behavior change and motivational conversation, which is what drives long-term adherence. RDs tend to be more prescriptive ("do this, do that"), while coaching focuses on buy-in and collaboration. Coaches use AI for nutritional analysis, so their time is focused on helping patients change behavior — and it's what keeps the pricing at $69/month rather than in the hundreds.

Every care team member holds a certification covering nutrition, physical activity, and behavior change principles. Our founder holds the same certification and built the program around it. Each coach is further trained on our AI-enhanced platform to deliver highly personalized, efficient care.

No. In the first few days, patients log a representative sample of their meals. AI extrapolates a typical day from that data. After that, they focus on photographing meals tied to their specific weekly goal. That said, many patients end up voluntarily logging everything — because when someone is actually paying attention to what they eat, they stay engaged.

Sessions alternate weekly: one week is a ~15-minute phone call with their care team member, the next week is a text-based check-in. A call every week felt too heavy — this rhythm keeps patients engaged without overwhelming them. Between sessions, the care team checks in proactively based on AI-driven insights from meal logs and activity data.

The core program is nutrition coaching — that's where the biggest impact happens for most patients. But patients can add 1:1 personal training ($30/session) for structured resistance training, which is especially important for GLP-1 patients who need to protect lean muscle. The care team also addresses sleep and stress as needed. It's a complete lifestyle medicine program.

Patients on GLP-1s are already spending $300–1,000+/month on medication. FitMate adds the structured lifestyle coaching that makes that investment pay off — at just $69/month, it's a marginal increase on what they're already paying. At its core is high-touch nutrition coaching with AI-analyzed meal reviews, weekly sessions, and proactive check-ins. Patients can also add personal training to protect lean muscle. As they build sustainable habits, they can work with you to safely taper medication with lasting results. For patients who can't afford GLP-1s or prefer not to medicate, FitMate works equally well as a cost-effective standalone alternative.

Absolutely. Some DPC practices include FitMate as part of their membership package — it's a powerful way to differentiate your practice and deliver more value. Others prefer to recommend it as a separate service that patients subscribe to directly. We're flexible and can discuss which model works best for your practice during the partnership call.

Patients sign up directly through the FitMate website. You can share our enrollment link or QR code, or give us the patient's contact information and we'll reach out on your behalf. Once they sign up, they're matched with a care team within 48 hours. No paperwork on your end.

Yes. You'll receive periodic progress reports on referred patients covering adherence, key milestones, and outcomes. We can tailor the format and frequency to fit your practice's needs — from simple summaries to structured clinical updates.